Since the birth of the Hollywood studios in 1913, much change has occured to the Hollywood film industry. Due to technological advances, sound and audio was synced and 100% natural colour films were produced only 16 years after the birth of Hollywood studios. In the years following, animation, television, 3D, video recorders, gimics, and more recently dvds, video games and youtube shook the cinema industry and brought change to how films were purchased, viewed and experienced.
Internet particularly brought change, providing the public with easily accessable and immediate film viewings, often free of purchase. No longer did customers have to spend money on cinema tickets or on dvd purchases which initially harmed the hollywood industry also. The internet is a consumers heaven and a producers hell. As the internet is not going anywhere, it is up to the film industry to adapt to the development of internet, accept the changes it makes to viewing and purchasing films, and to take control and make the internet work for them.
Mike Goodwin summarises the relationship between Hollywood and the Internet in his 'Hollywood vs. the Internet' article. Goodwin says, 'If you have a fast computer and a fast Internet connection, you make Hollywood nervous' (2002, Reason).
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