From this weeks reading 'Halpern, Sue (2011) "Mind Control & the Internet", New York Review of Books June 23,' I have chosen to focus on the discussion question 'Is commercialisation destroying the web or is the web improving the way we do business?'
In May 2010 I purchased tickets for the UK's biggest music festival, 'Reading Festival' off an internet advertisement. I paid for three tickets with a total sum of 570 POUNDS...so a considerable amount of Australian dollars. When the festival was only two weeks away and i still hadn't recieved my tickets in the mail as promised, I began researching to find that the company 'Good Times Entertainment' was a scam.
As a result of this experience I have not since purchased anything online or even taken notice of online advertisements. Having now been informed that google advertisements are personalized and target users with products of their interests, I am even further from ever considering to purchase online. It's not giving you the best deals, but instead what you will be most easily persuaded to buy.
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